What does talks with 888 mean for potential Ladbrokes Rakeback?

Marketing Week published an article confirming that Ladbrokes is in talks that could lead to the purchase of their online poker and casino rival 888 Holdings. This is not the first time these brands have negotiated a merge. Ladbrokes tried to buy 888 in 2006 but was deterred by a US clampdown on internet betting.

Rakeback.co.uk members can benefit from an 888 poker rakeback via the Rakeback Partners Network because they belong to the Pacific Network but regulations now mean that we cannot offer Ladbrokes Rakeback because they are on the Prima Network so any merge would need clarification for rakeback poker players.

Weekend reports suggested Ladbrokes had been considering an offer worth about 70 pence per share, which would value the Gibraltar-based 888 at about £240m.
Ladbrokes says it is in “very preliminary discussions” with 888, adding “there can be no certainty that these discussions will ultimately lead to an offer”.

888 adds that “at this stage there can be no certainty that these discussions will result in a formal offer being made for the company”.

The bookmaker, which has more than 2,200 betting shops, is trying to grow its online operations under the stewardship of recently appointed chief executive Richard Glynn.

It is also trying to bolster brand marketing and loyalty by restructuring its marketing department and appointing former Thomas Cook and Sainsbury’s marketer Stephen Vowles to lead the new team.

888 brands include Pacific Poker, 888 Ladies bingo and Foxy Bingo.

You can see our alternative Ladbrokes deal which offers up to 30% VIP for players. We also have monthly Ladbrokes Poker Rake Races